COVID-19 Email Messaging

Thomas Carlton
2 min readMay 5, 2020

Hi, (first_ name),

Gov Cuomo’s New COVID-19 Paid Sick Leave Law is out and we’ve summarized all the considerations for you.

Some highlights:

  • The expanded definition of disability
  • Expanded qualifying reasons for paid family leave
  • The NY Act’s interaction with Families First Coronavirus Response Act (FFCRA)

Let me know if I can help provide greater insight regarding this new development or answer any other questions. Here to help.

Best,

___________________________________________________________________

Hi, (first_name),

You’re likely aware of the more visible populations the COVID-19 pandemic puts at risk. Her’es some info we just put together on other, less-obvious at-risk groups whose lives also face disruption:

  • Parents with children in K-12 or bound for college
  • Those who are pregnant or looking to add members to their family
  • Millennials and Gen Z along with the impact of COVID-19 on their buying decisions

Hope this is helpful as you continue to provide support and resources for your employees.

Let me know if I can answer any questions or help in any way.

Best,

___________________________________________________________________

Hey, (first_name),

This just came out and I thought of you. It’s a cost impact analysis that our actuarial team put together. It helps you think-through things like:

  • Whether or not to cover employee out of pocket expenses related to COVID-19
  • COVID-19’s impact on claim costs while renewing
  • Considering the effects of COVID-19 on medical and prescription drugs

There are many elements to consider and if you’d like to gut check anything, I’m here to help. Please let me know if you’re free for a conversation this week or next.

Best,

___________________________________________________________________

Subject: positive thoughts create positive outcomes

Hi , (first_name),

After reading some positive stories, I immediately thought of you and wanted to remind you it’s not all doom and gloom. I hope you’re staying safe, and finding time to check in with yourself and enjoy the little things during this crisis.

Best,

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